The chemistry industry has an innovation problem. At least that’s according to a survey of 186 chemists from academia and industry completed recently by Elsevier’s Reaxys, a web-based chemical data retrieval tool. An overwhelming majority (78%) of chemist surveyed felt that prospective chemists are going into other sciences because of the opportunity to participate in more “newsworthy” breakthroughs, while 80% felt that innovation was suffering because of an overemphasis on applied research.